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INOVA Federal Credit Union has seven branch locations in two states. I managed INOVA Federal Credit Union's Facebook page from March 2022 through December 2023 and Instagram account from February 2023 through December 2023. During this time, I rebranded the Instagram page to appeal to a Gen Z audience. As INOVA's social media manager, I created graphics and videos to build content calendars for Facebook and Instagram. I wrote copy for all posts and managed comments. 

From March 2022 through December 2023, INOVA saw a 78% increase in engagement on Facebook — from 31,766 engagements during the previous period to 56,518 likes, reactions, comments, shares, and post link clicks. 

On Instagram, from February 2023 to December 2023, INOVA's Instagram engagements increased by 893%, from 1,508 engagements during that same period in 2022 to 14,980 in 2023.

Visit these pages:

  • Instagram
  • Facebook

INOVA's Instagram before and after my social media management:


Examples of copy:

Screenshot 2023-12-31 at 9.16.18 PM.png
Screenshot 2023-12-31 at 9.17.32 PM.png
Screenshot 2023-12-31 at 9.19.02 PM.png
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