Bennington Pontoon is a luxury pontoon boat manufacturer with an international presence. As Bennington's social media manager, I select from the brand's photo and video collection to build content calendars for Facebook and Instagram. I write copy for all posts, except the occasional posts requested by Polaris, the company that owns Bennington.

I also post stories, edit videos to create engaging reels, manage comments, and manage a private Bennington Pontoon Owners Facebook page. Here, I have conversations with Bennington owners, answer questions, and help create a bond between the brand and customers. 

From April 2022 through November 2023, Bennington has seen a 260% increase in engagement on Facebook and has gained 4,804 net new followers (from 45,887 to 50,691). During this same time period on Instagram, Bennington gained 2,057 net new followers. 

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