I manage the Facebook page for D.R. Horton Fort Wayne, a part of the D.R. Horton home building company. While creating content calendars, I incorporate photos and videos of houses provided by D.R. Horton, but also create educational graphics. I write copy for all posts, boost posts to relevant audiences while remaining within budget, and manage comments. 

Since taking over as social media manager in March 2023 through November 2023, D.R. Horton Fort Wayne has seen a 359% increase in comments compared to the same period the previous year. This Facebook page has gained 268 followers within those nine months (from 3,832 to 4,100).

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